Role
Graphic Designer, Photographer
Project Type
Target Market Research, Branding, Packaging
Timeline
April
2025
Finding the perfect lipstick can be frustrating. Many formulas fade quickly, dry out lips, or clash with outfits, leaving users disappointed. SOLEA addresses this by:
Offering neutral, versatile shades that match any style;
Providing bold, long-lasting color that stays vibrant throughout the day;
Including SPF protection to prevent sun damage without sacrificing shade;
Nourishing lips with hydrating ingredients for comfort and care;
Delivering a stylish, confidence-boosting experience with every application.
Through research with lipstick users, I discovered:
Users value long-lasting color and neutral shades above flashy packaging;
They want SPF protection and nourishing ingredients for lip care;
Fading, dryness, and sun exposure are recurring frustrations;
Many welcomed a versatile, confidence-boosting, all-in-one solution from SOLEA.
SOLEA ensures a reliable, versatile, and caring lipstick experience for users. Customers select from neutral, long-lasting shades inspired by Italian names like ALBA, LUCE, and FIAMMA, designed to suit any style. SPF protection and nourishing ingredients keep lips healthy and vibrant. Each formula is tested for comfort, hydration, and sun resistance. SOLEA is available through a straightforward purchase process that makes shopping easy and enjoyable. Once chosen, users can confidently wear their lipstick all day, knowing it will stay bold, protected, and flattering.
SOLEA was inspired by research and designed with user needs in mind. Understanding common frustrations with lipsticks led to a product that combines long-lasting color, SPF protection, and nourishing care. The project highlights the impact of thoughtful, user-centered design in creating products that are both functional and confidence-boosting.