Role
Graphic Designer, Photographer
Project Type
Target Market Research, Branding, Packaging
Timeline
April
2025
Finding the perfect lipstick can be frustrating. Many formulas fade quickly, dry out lips, or clash with outfits, leaving wearers disappointed.
SOLEA addresses this by:
Offering neutral, versatile shades that match any style;
Providing bold, long-lasting color that stays vibrant throughout the day;
Including SPF protection to prevent sun damage without sacrificing shade;
Nourishing lips with hydrating ingredients for comfort and care;
Delivering a stylish, confidence-boosting experience with every application;
Through conversations and feedback from lipstick enthusiasts, it became clear that:
Long-lasting color and neutral shades are preferred over flashy packaging;
SPF protection and nourishing ingredients are highly valued;
Common frustrations include fading, dryness, and sun damage;
A versatile, confidence-boosting, all-in-one solution is desirable;
SOLEA ensures a reliable, versatile, and caring lipstick experience. Shades are inspired by Italian names like ALBA, LUCE, and FIAMMA, designed to suit any style. SPF protection and hydrating ingredients maintain lip health and vibrancy. Each formula is tested for comfort, hydration, and sun resistance. SOLEA is available through a simple, enjoyable purchase process.
Once applied, lips stay bold, protected, and flattering all day.
SOLEA was developed with attention to common lipstick frustrations. By combining long-lasting color, SPF protection, and nourishing care, the project demonstrates the power of thoughtful, product-centered design in creating items that are both functional and confidence-boosting.